{"id":50672,"date":"2026-10-21T11:52:07","date_gmt":"2026-10-21T11:52:07","guid":{"rendered":"https:\/\/daisyhomesalanya.com\/?p=50672"},"modified":"2026-10-21T12:35:54","modified_gmt":"2026-10-21T12:35:54","slug":"property-consultancy-training-series-%c2%b7-module-03-10-property-valuation-market-analysis","status":"publish","type":"post","link":"https:\/\/daisyhomesalanya.com\/tr\/alanya\/about-alanya\/property-consultancy-training-series-%c2%b7-module-03-10-property-valuation-market-analysis\/","title":{"rendered":"GAYR\u0130MENKUL DANI\u015eMANI E\u011e\u0130T\u0130M SER\u0130S\u0130 \u00b7 MOD\u00dcL 03\/10 Fiyatland\u0131rma ve Piyasa Analizi E\u011fitimi"},"content":{"rendered":"

<\/p>\n

\n
\n
GAYR\u0130MENKUL DANI\u015eMANI E\u011e\u0130T\u0130M SER\u0130S\u0130 \u00b7 MOD\u00dcL 03\/10<\/div>\n

Fiyatland\u0131rma ve Piyasa Analizi E\u011fitimi<\/h1>\n

Daisy Homes Alanya Gayrimenkul Dan\u0131\u015fman\u0131 E\u011fitim Dosyas\u0131<\/p>\n<\/div>\n

\n

📊 Do\u011fru Fiyat, Do\u011fru Strateji<\/h3>\n

Profesyonel gayrimenkul dan\u0131\u015fmanl\u0131\u011f\u0131, yaln\u0131zca bir fiyat s\u00f6ylemek de\u011fil; emsalleri, b\u00f6lgeyi, m\u00fclk\u00fcn \u00f6zelliklerini ve piyasa talebini analiz ederek savunulabilir bir fiyat stratejisi olu\u015fturmakt\u0131r. Bu mod\u00fclde fiyatland\u0131rma ve piyasa analizinin temel ad\u0131mlar\u0131 ele al\u0131n\u0131r.<\/p>\n

💬 E\u011fitim Program\u0131 Hakk\u0131nda Bilgi Al<\/a><\/p>\n<\/div>\n

1. F\u0130YATLANDIRMA NEDEN BU KADAR \u00d6NEML\u0130?<\/h2>\n

Bir gayrimenkul\u00fcn sat\u0131lmas\u0131ndaki en \u00f6nemli fakt\u00f6rlerden biri fiyatt\u0131r.<\/p>\n

\u0130yi bir ev;<\/p>\n

    \n
  • Yanl\u0131\u015f fiyatland\u0131r\u0131l\u0131rsa sat\u0131lmayabilir.<\/li>\n
  • Do\u011fru fiyatland\u0131r\u0131l\u0131rsa daha fazla al\u0131c\u0131ya ula\u015fabilir.<\/li>\n
  • \u00c7ok y\u00fcksek fiyatland\u0131r\u0131l\u0131rsa piyasada uzun s\u00fcre bekleyebilir.<\/li>\n
  • Gere\u011finden d\u00fc\u015f\u00fck fiyatland\u0131r\u0131l\u0131rsa mal sahibinin parasal kayb\u0131na neden olabilir.<\/li>\n<\/ul>\n

    Bu nedenle dan\u0131\u015fman\u0131n g\u00f6revi:<\/p>\n

    “Mal sahibinin istedi\u011fi fiyat\u0131 ilana yazmak” de\u011fildir.<\/p>\n

    Dan\u0131\u015fman\u0131n g\u00f6revi:<\/p>\n

    Piyasa verilerini inceleyerek ger\u00e7ek\u00e7i bir fiyat aral\u0131\u011f\u0131 olu\u015fturmakt\u0131r.<\/p>\n

    2. TEMEL KURAL<\/h2>\n

    Bir dan\u0131\u015fman hi\u00e7bir zaman:<\/p>\n

    “Bu ev kesin 300.000 \u20ac eder.”<\/div>\n

    \u015feklinde konu\u015fmamal\u0131d\u0131r.<\/p>\n

    Daha profesyonel ifade:<\/p>\n

    “Mevcut piyasa verilerine ve benzer gayrimenkullere bakt\u0131\u011f\u0131m\u0131zda bu m\u00fclk i\u00e7in yakla\u015f\u0131k 285.000\u2013305.000 \u20ac aras\u0131nda bir piyasa aral\u0131\u011f\u0131 olu\u015fuyor.”<\/div>\n

    \u00c7\u00fcnk\u00fc gayrimenkul fiyat\u0131 matematiksel olarak tek bir rakam de\u011fildir.<\/p>\n

    Piyasa + \u00f6zellikler + arz + talep + zaman + sat\u0131\u015f \u015fartlar\u0131<\/div>\n

    birlikte de\u011ferlendirilir.<\/p>\n

    3. F\u0130YATLANDIRMANIN 5 TEMEL KAYNA\u011eI<\/h2>\n

    Bir m\u00fclk\u00fc fiyatland\u0131r\u0131rken \u015fu 5 kayna\u011f\u0131 incele:<\/p>\n

      \n
    1. Emsal Gayrimenkuller<\/li>\n<\/ol>\n

      Ayn\u0131 veya benzer \u00f6zellikteki m\u00fclkler.<\/p>\n

        \n
      1. Ayn\u0131 Projedeki Fiyatlar<\/li>\n<\/ol>\n

        Ayn\u0131 site\/projedeki benzer daireler.<\/p>\n

          \n
        1. B\u00f6lge Piyasas\u0131<\/li>\n<\/ol>\n

          Mahalle ve \u00e7evredeki fiyat seviyesi.<\/p>\n

            \n
          1. Ger\u00e7ekle\u015fmi\u015f Sat\u0131\u015flar<\/li>\n<\/ol>\n

            Varsa ger\u00e7ekten sat\u0131lm\u0131\u015f benzer m\u00fclkler.<\/p>\n

              \n
            1. Piyasa Talebi<\/li>\n<\/ol>\n

              M\u00fc\u015fterilerin hangi fiyat seviyelerinde harekete ge\u00e7ti\u011fi.<\/p>\n

              4. EMSAL NED\u0130R?<\/h2>\n

              Emsal, kar\u015f\u0131la\u015ft\u0131rma yapt\u0131\u011f\u0131n benzer gayrimenkuld\u00fcr.<\/p>\n

              Ancak her benzer ilan emsal de\u011fildir.<\/p>\n

              \u00d6rne\u011fin:<\/div>\n

              Bizim portf\u00f6y:<\/p>\n

              2+1 \/ 110 m\u00b2 \/ 5. kat \/ g\u00fcney cephe \/ deniz manzaral\u0131<\/p>\n

              Rakip:<\/p>\n

              2+1 \/ 110 m\u00b2 \/ giri\u015f kat \/ kuzey cephe \/ manzaras\u0131z<\/p>\n

              \u0130kisi de 2+1 ve 110 m\u00b2 olabilir.<\/p>\n

              Ancak fiyatlar\u0131 birebir kar\u015f\u0131la\u015ft\u0131r\u0131lamaz.<\/p>\n

              5. \u0130Y\u0130 EMSAL NASIL SE\u00c7\u0130L\u0130R?<\/h2>\n

              \u0130deal emsal m\u00fcmk\u00fcn oldu\u011funca \u015fu \u00f6zelliklere yak\u0131n olmal\u0131d\u0131r:<\/p>\n

                \n
              • Ayn\u0131 proje<\/li>\n
              • Ayn\u0131 veya \u00e7ok yak\u0131n konum<\/li>\n
              • Ayn\u0131 oda tipi<\/li>\n
              • Benzer m\u00b2<\/li>\n
              • Benzer kat<\/li>\n
              • Benzer cephe<\/li>\n
              • Benzer manzara<\/li>\n
              • Benzer bina ya\u015f\u0131<\/li>\n
              • Benzer e\u015fya durumu<\/li>\n
              • Benzer sosyal tesisler<\/li>\n
              • Benzer fiziksel durum<\/li>\n<\/ul>\n

                Emsal ne kadar benzerse analiz o kadar de\u011ferlidir.<\/p>\n

                6. EMSAL SE\u00c7\u0130M SIRASI<\/h2>\n

                \u00d6ncelik s\u0131ras\u0131:<\/p>\n

                  \n
                1. Ayn\u0131 blok \/ ayn\u0131 bina<\/li>\n
                2. Ayn\u0131 site \/ proje<\/li>\n
                3. Ayn\u0131 sokak \/ yak\u0131n \u00e7evre<\/li>\n
                4. Ayn\u0131 mahalle<\/li>\n
                5. Yak\u0131n mahalleler<\/li>\n
                6. Daha geni\u015f b\u00f6lge<\/li>\n<\/ol>\n

                  Bir Mahmutlar portf\u00f6y\u00fcn\u00fc \u00f6ncelikle Alanya geneliyle de\u011fil, Mahmutlar’daki benzer \u00fcr\u00fcnlerle kar\u015f\u0131la\u015ft\u0131r.<\/p>\n

                  7. EMSAL SAYISI<\/h2>\n

                  M\u00fcmk\u00fcnse en az:<\/p>\n

                  5 emsal<\/p>\n

                  topla.<\/p>\n

                  \u0130deal olarak:<\/p>\n

                  5\u201310 emsal<\/p>\n

                  incelenebilir.<\/p>\n

                  Ancak 20 tane alakas\u0131z ilan yerine 5 tane ger\u00e7ekten benzer emsal daha de\u011ferlidir.<\/p>\n

                  8. EMSAL TABLOSU<\/h2>\n

                  Her portf\u00f6y i\u00e7in a\u015fa\u011f\u0131daki tablo haz\u0131rlanabilir:<\/p>\n

                  \n\n\n\n
                  \u00d6zellik<\/th>\nBizim Portf\u00f6y<\/th>\nEmsal 1<\/th>\nEmsal 2<\/th>\nEmsal 3<\/th>\nEmsal 4<\/th>\nEmsal 5<\/th>\n<\/tr>\n<\/thead>\n<\/table>\n<\/div>\n

                  B\u00f6lge<\/p>\n

                  Proje<\/p>\n

                  Oda<\/p>\n

                  Net m\u00b2<\/p>\n

                  Br\u00fct m\u00b2<\/p>\n

                  Kat<\/p>\n

                  Cephe<\/p>\n

                  Manzara<\/p>\n

                  Bina ya\u015f\u0131<\/p>\n

                  E\u015fya<\/p>\n

                  Aidat<\/p>\n

                  Fiyat<\/p>\n

                  \u20ac\/m\u00b2<\/p>\n

                  9. M\u00b2 F\u0130YATI HESAPLAMA<\/h2>\n

                  Temel form\u00fcl:<\/p>\n

                  Sat\u0131\u015f Fiyat\u0131 \u00f7 m\u00b2 = m\u00b2 fiyat\u0131<\/p>\n

                  \u00d6rne\u011fin:<\/div>\n

                  200.000 \u20ac \u00f7 100 m\u00b2 =<\/p>\n

                  2.000 \u20ac\/m\u00b2<\/p>\n

                  Ancak burada \u00e7ok \u00f6nemli bir nokta vard\u0131r:<\/p>\n

                  Net m\u00b2 ile br\u00fct m\u00b2 birbirine kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r.<\/p>\n

                  Emsaller ayn\u0131 \u00f6l\u00e7\u00fcm y\u00f6ntemiyle kar\u015f\u0131la\u015ft\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n

                  10. NET M\u00b2 \/ BR\u00dcT M\u00b2 KONTROL\u00dc<\/h2>\n

                  Bir emsal:<\/p>\n

                  120 m\u00b2 br\u00fct<\/p>\n

                  ba\u015fka bir emsal:<\/p>\n

                  120 m\u00b2 net<\/p>\n

                  ise bunlar\u0131 do\u011frudan kar\u015f\u0131la\u015ft\u0131rma.<\/p>\n

                  \u0130lanlarda m\u00b2 bilgileri farkl\u0131 y\u00f6ntemlerle verilebilir.<\/p>\n

                  Bu nedenle dan\u0131\u015fman:<\/p>\n

                  “Bu m\u00b2 net mi, br\u00fct m\u00fc?”<\/div>\n

                  sorusunu mutlaka sormal\u0131d\u0131r.<\/p>\n

                  11. SADECE M\u00b2 F\u0130YATINA BAKMA<\/h2>\n

                  m\u00b2 fiyat\u0131 \u00f6nemli bir g\u00f6stergedir.<\/p>\n

                  Ama tek ba\u015f\u0131na yeterli de\u011fildir.<\/p>\n

                  Ayn\u0131 m\u00b2 fiyat\u0131na sahip iki dairenin de\u011feri farkl\u0131 olabilir.<\/p>\n

                  \u00c7\u00fcnk\u00fc:<\/p>\n

                    \n
                  • Kat<\/li>\n
                  • Cephe<\/li>\n
                  • Manzara<\/li>\n
                  • Balkon<\/li>\n
                  • Teras<\/li>\n
                  • Tadilat<\/li>\n
                  • E\u015fya<\/li>\n
                  • Site<\/li>\n
                  • Havuz<\/li>\n
                  • Otopark<\/li>\n
                  • Deniz mesafesi<\/li>\n
                  • Bina ya\u015f\u0131<\/li>\n<\/ul>\n

                    fiyat\u0131 etkiler.<\/p>\n

                    12. F\u0130YATI ETK\u0130LEYEN ANA FAKT\u00d6RLER<\/h2>\n

                    KONUM<\/h3>\n

                    Denize yak\u0131nl\u0131k, merkez, ula\u015f\u0131m ve sosyal alanlara yak\u0131nl\u0131k.<\/p>\n

                    KAT<\/h3>\n

                    Baz\u0131 projelerde y\u00fcksek kat avantajl\u0131 olabilir.<\/p>\n

                    CEPHE<\/h3>\n

                    G\u00fcney, g\u00fcneydo\u011fu veya bat\u0131 cephe gibi y\u00f6nler baz\u0131 pazarlarda prim yaratabilir.<\/p>\n

                    MANZARA<\/h3>\n

                    Deniz manzaras\u0131, a\u00e7\u0131k manzara veya kapanmayacak manzara fiyat\u0131 etkileyebilir.<\/p>\n

                    M\u00b2<\/h3>\n

                    Daha b\u00fcy\u00fck olmas\u0131 her zaman daha pahal\u0131 olmas\u0131 anlam\u0131na gelmez; toplam fiyat ve m\u00b2 fiyat\u0131 birlikte de\u011ferlendirilmelidir.<\/p>\n

                    B\u0130NA YA\u015eI<\/h3>\n

                    Yeni ve eski binalar ayn\u0131 fiyattan de\u011ferlendirilmemelidir.<\/p>\n

                    E\u015eYA<\/h3>\n

                    Kaliteli ve yeni e\u015fya paketi fiyat\u0131 etkileyebilir.<\/p>\n

                    TAD\u0130LAT<\/h3>\n

                    Yeni mutfak, banyo, zemin ve di\u011fer yenilemeler de\u011fer yaratabilir.<\/p>\n

                    SOSYAL TES\u0130SLER<\/h3>\n

                    Havuz, fitness, SPA, g\u00fcvenlik, otopark vb.<\/p>\n

                    A\u0130DAT<\/h3>\n

                    Y\u00fcksek aidat baz\u0131 al\u0131c\u0131lar i\u00e7in dezavantaj olabilir.<\/p>\n

                    13. F\u0130YAT AYARLAMA MANTI\u011eI<\/h2>\n

                    Bir emsal bizim m\u00fclke g\u00f6re daha avantajl\u0131ysa:<\/p>\n

                    Bizim fiyat\u0131m\u0131z daha d\u00fc\u015f\u00fck olabilir.<\/p>\n

                    Bir emsal bizim m\u00fclke g\u00f6re daha dezavantajl\u0131ysa:<\/p>\n

                    Bizim fiyat\u0131m\u0131z daha y\u00fcksek olabilir.<\/p>\n

                    \u00d6rne\u011fin:<\/div>\n

                    Bizim daire:<\/p>\n

                    \u2022<\/p>\n

                      \n
                    1. kat<\/li>\n<\/ol>\n
                        \n
                      • Deniz manzaral\u0131<\/li>\n
                      • G\u00fcney cephe<\/li>\n
                      • Yenilenmi\u015f<\/li>\n<\/ul>\n

                        Emsal:<\/p>\n

                        \u2022<\/p>\n

                          \n
                        1. kat<\/li>\n<\/ol>\n
                            \n
                          • Yan cephe<\/li>\n
                          • Manzaras\u0131z<\/li>\n
                          • Eski<\/li>\n<\/ul>\n

                            Emsalin fiyat\u0131n\u0131 oldu\u011fu gibi bizim m\u00fclke uygulamak do\u011fru de\u011fildir.<\/p>\n

                            14. EMSAL ANAL\u0130Z\u0130NDE KEND\u0130NE SOR<\/h2>\n

                            Her emsal i\u00e7in:<\/p>\n

                            Bu m\u00fclk bizimkinden daha iyi mi?<\/p>\n

                            Evet \/ Hay\u0131r<\/p>\n

                            Neden?<\/p>\n

                            Bizim m\u00fclk\u00fcm\u00fcz bu emsalden hangi konuda \u00fcst\u00fcn?<\/p>\n

                            Hangi konuda geride?<\/p>\n

                            Fiyat fark\u0131n\u0131 a\u00e7\u0131klayabilir miyiz?<\/p>\n

                            15. \u0130LAN F\u0130YATI \u0130LE GER\u00c7EK SATI\u015e F\u0130YATI AYNI DE\u011e\u0130LD\u0130R<\/h2>\n

                            Bu \u00e7ok \u00f6nemli.<\/p>\n

                            \u0130nternette g\u00f6rd\u00fc\u011f\u00fcn:<\/p>\n

                            250.000 \u20ac<\/p>\n

                            bir ilan\u0131n ger\u00e7ekten:<\/p>\n

                            250.000 \u20ac’ya sat\u0131ld\u0131\u011f\u0131<\/p>\n

                            anlam\u0131na gelmez.<\/p>\n

                            \u0130lan fiyat\u0131 sadece:<\/p>\n

                            Sat\u0131c\u0131n\u0131n talep etti\u011fi fiyatt\u0131r.<\/p>\n

                            Ger\u00e7ek sat\u0131\u015f fiyat\u0131 farkl\u0131 olabilir.<\/p>\n

                            Bu nedenle m\u00fcmk\u00fcn oldu\u011funda ger\u00e7ekle\u015fmi\u015f sat\u0131\u015f verileri \u00e7ok daha de\u011ferlidir.<\/p>\n

                            16. PAZARLIK PAYI<\/h2>\n

                            Gayrimenkul piyasas\u0131nda sat\u0131c\u0131lar \u00e7o\u011fu zaman pazarl\u0131k pay\u0131 b\u0131rakabilir.<\/p>\n

                            \u00d6rne\u011fin:<\/div>\n

                            \u0130lan fiyat\u0131:<\/p>\n

                            250.000 \u20ac<\/p>\n

                            Sat\u0131c\u0131n\u0131n kabul edebilece\u011fi rakam:<\/p>\n

                            235.000 \u20ac<\/p>\n

                            olabilir.<\/p>\n

                            Ancak her m\u00fclk i\u00e7in ayn\u0131 pazarl\u0131k oran\u0131n\u0131 varsayma.<\/p>\n

                            Sat\u0131c\u0131ya mutlaka sor:<\/p>\n

                            “Bu rakam\u0131n alt\u0131nda kabul etmeyece\u011finiz minimum fiyat nedir?”<\/div>\n

                            17. \u00dc\u00c7 FARKLI F\u0130YAT OLU\u015eTUR<\/h2>\n

                            Her portf\u00f6y i\u00e7in:<\/p>\n

                              \n
                            1. SATI\u015eTAK\u0130 \u0130LAN F\u0130YATI<\/li>\n<\/ol>\n
                                \n
                              1. TAHM\u0130N\u0130 P\u0130YASA ARALI\u011eI<\/li>\n<\/ol>\n

                                __________ \u2013 __________<\/p>\n

                                  \n
                                1. HIZLI SATI\u015e F\u0130YATI<\/li>\n<\/ol>\n

                                  Bu \u00fc\u00e7 rakam dan\u0131\u015fman\u0131n sat\u0131\u015f stratejisini belirlemesine yard\u0131mc\u0131 olur.<\/p>\n

                                  18. F\u0130YAT STRATEJ\u0130LER\u0130<\/h2>\n

                                  STRATEJ\u0130 1 \u2013 P\u0130YASA F\u0130YATI<\/h3>\n

                                  M\u00fclk\u00fc benzerlerine yak\u0131n fiyatland\u0131r.<\/p>\n

                                  Ama\u00e7:<\/p>\n

                                  Dengeli sat\u0131\u015f s\u00fcreci<\/p>\n

                                  STRATEJ\u0130 2 \u2013 REKABET\u00c7\u0130 F\u0130YAT<\/h3>\n

                                  M\u00fclk\u00fc benzerlerinin biraz alt\u0131nda konumland\u0131r.<\/p>\n

                                  Ama\u00e7:<\/p>\n

                                  Daha fazla talep ve daha h\u0131zl\u0131 sat\u0131\u015f<\/p>\n

                                  STRATEJ\u0130 3 \u2013 PREMIUM F\u0130YAT<\/h3>\n

                                  M\u00fclk\u00fcn ger\u00e7ekten \u00fcst\u00fcn \u00f6zellikleri varsa daha y\u00fcksek fiyat.<\/p>\n

                                  \u00d6rne\u011fin:<\/div>\n
                                    \n
                                  • \u00c7ok iyi deniz manzaras\u0131<\/li>\n
                                  • B\u00fcy\u00fck teras<\/li>\n
                                  • \u00d6zel havuz<\/li>\n
                                  • Yenilenmi\u015f l\u00fcks i\u00e7 mekan<\/li>\n
                                  • \u00c7ok \u00f6zel konum<\/li>\n
                                  • Nadir bulunan plan<\/li>\n<\/ul>\n

                                    Ama premium fiyat\u0131n bir gerek\u00e7esi olmal\u0131d\u0131r.<\/p>\n

                                    19. “NEDEN BU F\u0130YAT?” SORUSUNA CEVAP<\/h2>\n

                                    Sat\u0131c\u0131:<\/p>\n

                                    “Benim evim neden 220.000 \u20ac?”<\/div>\n

                                    dedi\u011finde:<\/p>\n

                                    “\u00c7\u00fcnk\u00fc \u00f6yle uygun g\u00f6rd\u00fck.”<\/div>\n

                                    deme.<\/p>\n

                                    \u015e\u00f6yle anlat:<\/p>\n

                                    “Ayn\u0131 b\u00f6lgede ve benzer \u00f6zelliklerdeki 7 emsali inceledik. Bunlar\u0131n fiyatlar\u0131 yakla\u015f\u0131k X\u2013Y \u20ac aral\u0131\u011f\u0131nda. Sizin daireniz 5. kat, g\u00fcney cephe ve deniz manzaras\u0131 gibi avantajlara sahip. Bu nedenle piyasa aral\u0131\u011f\u0131n\u0131 X\u2013Y \u20ac olarak de\u011ferlendiriyoruz.”<\/div>\n

                                    Dan\u0131\u015fman fiyat\u0131:<\/p>\n

                                    VER\u0130 + GEREK\u00c7E<\/h3>\n

                                    ile savunmal\u0131d\u0131r.<\/p>\n

                                    20. SATIYCI Y\u00dcKSEK F\u0130YAT \u0130STERSE<\/h2>\n

                                    Sat\u0131c\u0131:<\/p>\n

                                    “Ben 300.000 \u20ac istiyorum.”<\/div>\n

                                    diyebilir.<\/p>\n

                                    Dan\u0131\u015fman:<\/p>\n

                                    “Tamam, 300.000 \u20ac’ya ilana koyar\u0131z.”<\/div>\n

                                    dememelidir.<\/p>\n

                                    \u00d6nce sor:<\/p>\n

                                    “Bu rakama ula\u015fman\u0131z i\u00e7in \u00f6zel bir neden var m\u0131?”<\/div>\n

                                    Sonra:<\/p>\n

                                    “Benzer m\u00fclkleri birlikte inceleyelim.”<\/div>\n

                                    Ard\u0131ndan:<\/p>\n

                                    “Piyasan\u0131n bu fiyat\u0131 destekleyip desteklemedi\u011fini g\u00f6relim.”<\/div>\n

                                    21. SATIYCIYI KAYBETMEMEK \u0130\u00c7\u0130N GER\u00c7E\u011e\u0130 SAKLAMA<\/h2>\n

                                    Dan\u0131\u015fman portf\u00f6y\u00fc almak i\u00e7in sat\u0131c\u0131ya y\u00fcksek fiyat s\u00f6ylememelidir.<\/p>\n

                                    Yanl\u0131\u015f:<\/p>\n

                                    “Abi senin ev 300.000 \u20ac eder.”<\/div>\n

                                    Sadece portf\u00f6y\u00fc almak i\u00e7in.<\/p>\n

                                    Sonra:<\/p>\n

                                    “M\u00fc\u015fteri \u00e7\u0131km\u0131yor.”<\/div>\n

                                    demek.<\/p>\n

                                    Do\u011fru:<\/p>\n

                                    “Sizin beklentinizi anl\u0131yorum. Ancak piyasa verileri \u015fu an X\u2013Y aral\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u0130sterseniz \u015fu stratejiyle ba\u015flayabilir ve piyasadan gelen ger\u00e7ek m\u00fc\u015fteri tepkisine g\u00f6re tekrar de\u011ferlendirebiliriz.”<\/div>\n

                                    22. SATI\u015e F\u0130YATI DE\u011e\u0130L, SATI\u015e STRATEJ\u0130S\u0130<\/h2>\n

                                    \u0130yi dan\u0131\u015fman sadece fiyat s\u00f6ylemez.<\/p>\n

                                    \u015eunlar\u0131 birlikte belirler:<\/p>\n

                                    Fiyat<\/p>\n

                                    \u2022<\/p>\n

                                    Hedef m\u00fc\u015fteri<\/p>\n

                                    \u2022<\/p>\n

                                    Pazarlama kanallar\u0131<\/p>\n

                                    \u2022<\/p>\n

                                    Sunum<\/p>\n

                                    \u2022<\/p>\n

                                    Sat\u0131\u015f s\u00fcresi<\/p>\n

                                    \u2022<\/p>\n

                                    Pazarl\u0131k stratejisi<\/p>\n

                                    23. F\u0130YATLANDIRMADA 3 \u00d6NEML\u0130 SORU<\/h2>\n

                                    Her portf\u00f6yde kendine sor:<\/p>\n

                                      \n
                                    1. Bu m\u00fclk piyasada neden bu fiyata sat\u0131lmal\u0131?<\/li>\n<\/ol>\n
                                        \n
                                      1. M\u00fc\u015fteri bu paray\u0131 neden ba\u015fka bir m\u00fclk yerine buna versin?<\/li>\n<\/ol>\n
                                          \n
                                        1. Rakibimizden daha pahal\u0131ysak, fark\u0131m\u0131z ne?<\/li>\n<\/ol>\n

                                          Bu \u00fc\u00e7 soruya cevap veremiyorsan fiyatland\u0131rma tamamlanmam\u0131\u015ft\u0131r.<\/p>\n

                                          24. YATIRIM AMA\u00c7LI GAYR\u0130MENKULDE GET\u0130R\u0130<\/h2>\n

                                          Yat\u0131r\u0131mc\u0131ya sadece:<\/p>\n

                                          “Kira getirisi \u00e7ok iyi.”<\/div>\n

                                          deme.<\/p>\n

                                          M\u00fcmk\u00fcnse hesapla.<\/p>\n

                                          Br\u00fct kira getirisi:<\/p>\n

                                          Y\u0131ll\u0131k kira geliri \u00f7 sat\u0131n alma fiyat\u0131 \u00d7 100<\/p>\n

                                          \u00d6rne\u011fin:<\/div>\n

                                          Sat\u0131n alma:<\/p>\n

                                          200.000 \u20ac<\/p>\n

                                          Y\u0131ll\u0131k kira:<\/p>\n

                                          12.000 \u20ac<\/p>\n

                                          Br\u00fct kira getirisi:<\/p>\n

                                          %6<\/p>\n

                                          25. BR\u00dcT GET\u0130R\u0130 \u0130LE NET GET\u0130R\u0130Y\u0130 KARI\u015eTIRMA<\/h2>\n

                                          Br\u00fct kira:<\/p>\n

                                          12.000 \u20ac<\/p>\n

                                          Ancak giderler olabilir:<\/p>\n